15 Frequently Asked Questions About Social Media Marketing (SMM)

Social media platforms like Facebook, Instagram, WhatsApp, and Snapchat have truly revolutionized our lives. Now, we rely on social media platforms, from entertaining ourselves to staying in constant communication with our loved ones.

However, to say that social media has just helped us individually would be an understatement. It’s because social media has become a key marketing platform for businesses. Billions of people visit social media platforms every day, and companies have the opportunity to target them via Social Media Marketing (SMM).

Being a social media marketer, I’ve run SMM campaigns for hundreds of businesses. Here, I will answer the top 15 frequently asked questions about Social Media Marketing that most business owners ask. So, if you’re one of them or just want to learn more about SMM, read on.

What Is Social Media Marketing?

Social Media Marketing (SMM) is a type of digital marketing specifically targeting social media users. Businesses can create and launch social media campaigns for different purposes, such as lead generation, sales, brand awareness, engagement, or more, on social media platforms.

How Does SMM Work?

Businesses can sponsor their posts, such as pictures and videos, and create marketing campaigns to achieve different goals, such as generating leads and increasing brand awareness or customer engagement on social media platforms.

How Many People Use Social Media Platforms?

According to Backlinko, around 5.24 billion people use social media platforms, which make up about 63.9% of the global population.

How Much Time Does an Average Person Spend on Social Media Platforms?

Based on a Statista report, an average user spent around 2 hours and 23 minutes a day on social media platforms in 2024.

What Are the Top 3 Social Media Platforms?

Facebook is the most visited social media platform, with 3.07 billion users, followed by YouTube with 2.5 billion users, and WhatsApp and Instagram with 2 billion monthly users.

What Tools Can We Use for SMM?

Hootsuite and HubSpot are some of the best SMM tools. You also need software like Adobe Illustrator or Canva, and a high-end computer for intensive tasks like graphic design. With a reliable connection like Spectrum Internet, you can easily create, launch, and manage multiple marketing campaigns across different social media platforms simultaneously with these tools.

Are SMM Campaigns Effective?

Yes, when done correctly, SMM campaigns can be highly effective. Businesses can easily choose the campaign objective and target their customers in any way they want. Plus, businesses can also keep a keen eye on the campaign’s metrics and make changes they want.

Can Social Media Platforms Boost Posts?

Yes, social media platforms can boost posts for more engagement and show them frequently to your target audience to generate more impressions.

Do Social Media Platforms Offer Analytics?

Yes, social media platforms offer plenty of insightful analytics, such as customer preferences, demographics, and more about the target customers.

Which Social Media Marketing Metrics Should I Keep an Eye On?

Although there are different SMM metrics, impressions, clicks, comments, shares, and followers are some of the most important metrics to watch out for.

What Is the Role of a Content Calendar in SMM?

A social media content calendar acts as a roadmap for your business’s SMM campaign. It can keep you updated about the upcoming events relevant to your business, and ensure consistent posting on social media platforms to help you reach your marketing objectives.

Can Social Media Platforms Be Used for Customer Service?

Yes, besides marketing, you may create AI-backed bots on social media platforms and use them to offer customer support to your audience.

How Is SMM Different From Search Engine Marketing (SEM)?

SEM is a digital marketing technique that is purely done on search engines such as Google, Bing, and Yahoo to drive search engine traffic to a business’s website. On the other hand, SMM is only limited to social media platforms such as Facebook, Instagram, and YouTube.

What Are the Advantages of SMM?

Businesses can gain valuable customer insights from social media platforms and create efficient SMM campaigns, in order to reach a greater global audience without spending too much money. It can help businesses achieve different goals, such as generating leads, increasing customer engagement, building brand awareness, driving sales, and more.

What Are the Disadvantages of SMM?

Social media marketing campaigns may be costly in the long run. You may need to watch out for algorithms as they can change at any time. You also need to stay engaged and active on social media platforms to get desirable results.